
Disrupting Real Estate: Innovative Strategies and Senior Living Solutions with Glenn Shelhamer
One of the most exciting and impactful shifts in the real estate industry is happening in the senior living sector. With more people reaching retirement age and needing specialized care, realtors and agents have an incredible opportunity to meet this growing demand with innovative strategies. But that’s not all. The industry is ripe for disruption across the board, from how we approach deals to how we serve our clients.
In a recent episode of my podcast, I sat down with Glenn Shelhamer, a certified senior real estate specialist and the founder of The Shelhamer Real Estate Group. Glenn has a unique perspective on real estate, especially when it comes to integrating creativity and empathy in his business approach.
He shared his valuable insights on how real estate professionals can use innovative strategies to find new opportunities, especially in the senior living sector, while building long-term wealth and success.
Exploring Disruptive Strategies in Real Estate and Senior Living Transitions
The real estate market is constantly changing, and to stay ahead, you need to think outside the box. Glenn’s approach is a perfect example of this mindset in action.
Creative Real Estate Deal Structures
Structuring deals is not about making a quick sale. It’s about building something that will last, both for you and your clients.
Glenn emphasized how important it is to buy properties at the right price, negotiate effectively, and manage assets with a long-term vision. When you get these right, the results can be incredibly rewarding.
Whether you’re buying residential or mixed-use properties, you should think strategically about how to hold or develop assets for the best return over time.
Client-Centric Service Philosophy
At The Shelhamer Real Estate Group, the focus is always on listening to clients’ needs and guiding them to the right opportunities. It’s less about pushing properties and more about finding the perfect match for each individual’s unique circumstances.
What struck me the most was how Glenn’s approach centers on empathy. By truly understanding a client’s situation, whether they’re buying their first home or navigating a senior living transition, you can make a meaningful impact.
It’s this philosophy that sets him apart in the competitive world of real estate.
Building a Business Around Your “Big Why”
Glenn shared that his “big why” is rooted in his family—designing a life that allows him to spend time with his loved ones while still succeeding in business.
He explained that if you don’t love what you’re doing, it’s easy to burn out. But if your heart’s in it, the challenges become a part of the journey, and that passion keeps you going.
If you don’t have a clear reason for why you’re in this business, it can become a grind. But when you connect your work to something greater than just making money, you’ll find the motivation to push through the tough times and truly build something meaningful.
BluejayCares: The Senior Living Solution Revolution
Glenn’s initiative, BluejayCares, has been disrupting the way families handle senior living transitions. Glenn saw firsthand how fragmented the process was when helping a woman with cognitive challenges move into a memory care facility. This experience led him to create a holistic, tech-driven service that simplifies the entire process for families.
BluejayCares streamlines everything—from finding the right senior community to managing the sale or lease of the family home. This service provides families with a clear plan, reducing the stress and confusion often associated with moving a loved one into a senior living community.
It’s a perfect example of how innovation in real estate can serve an often-overlooked niche market.
Real Estate Investment Insights
Glenn shared valuable advice on how to analyze potential investments—especially multi-unit properties. Thorough inspections, detailed negotiations, and accurate renovation estimates are all crucial for making informed investment decisions. It’s about seeing the long-term picture and not rushing into deals.
Glenn also talked about the value of investing in land. Whether it’s raw land or developed properties, having a strong understanding of the market and its potential is key to making smart moves.
Attend conferences, join a real estate podcast network, read books—all these help you stay ahead of the curve!
Building Long-Term Wealth
Many successful entrepreneurs have used real estate to grow their portfolios and generate cash flow.
Innovative Wealth Strategies – Trusts and Elite Trusts
Understanding the different types of trusts that can be used in real estate investing is important. These are powerful tools for anyone serious about building and preserving wealth.
Land Trusts
These types of trusts allow investors to hold real estate in a way that offers privacy and asset protection. With land trusts, ownership of the property is transferred to a trustee, but the beneficiary (you) still retains the rights to the property.
This strategy helps to protect your assets from creditors, reduce exposure to lawsuits, and even keep your ownership details private, which can be beneficial in today’s litigious environment.
Elite Trusts
These trusts allow for tax deferral over generations, which is a strategy commonly used by the wealthy to protect and grow their assets while deferring taxes on the sale of properties. They work by allowing wealth to stay within the trust for generations, meaning that taxes are deferred until 21 years after the death of the final beneficiary.
This strategy is an invaluable wealth-building tool that can help investors protect and preserve their real estate assets for future generations.
These innovative strategies are exemplary of how savvy real estate investors can elevate their wealth-building efforts to the next level.
Want to hear my entire conversation with Glenn? Listen to the podcast episode!
Listen to The Whole Enchilada of Real Estate Investing for More Useful Insights from Industry Icons!
Glenn’s perspective on real estate, client service, and the senior living market offers unique strategies for real estate professionals and investors alike. His disruptive approach to the senior living transition market, combined with his investment strategies, can help reshape how you operate in today’s market.
If you’re looking for more actionable insights from industry leaders, like Glenn, tune into The Whole Enchilada of Real Estate Investing. Every episode is packed with valuable knowledge to help you grow your real estate business.
And, if you need help with your real estate investment association (REIA), I’m your guy. Connect with me, and let’s make it happen!

Marigona Gllarevaa – Jan 01, 1970