
Building Wealth Through Multifamily Real Estate
Investing in multifamily real estate offers a unique opportunity to build long-term wealth. In a recent episode of The Whole Enchilada of Real Estate Investing, Lauren Rogers discussed her transition from tech to multifamily investing in Washington state.
Together with her partner, Alex, she’s made impressive strides in this space, closing on five acquisitions in just a year and a half. Lauren’s insights are a goldmine for anyone looking to scale in the multifamily market. Let’s dive into the key strategies that have worked for her.
Multifamily Properties Between $2 to $10 Million
Lauren and Alex focus on multifamily properties in the $2 to $10 million range, specifically buildings with 20 to 60 units. This niche, too large for small investors and too small for institutional players, provides significant opportunities.
Their strategy centers around adding value through operational improvements and self-management, which sets them apart in a market full of larger players.
Self-Management: Maximizing Profits

While many investors rely on property management companies, Lauren and Alex have found self-management to be a game-changer. By managing their properties directly, they save on management fees and maintain control over the tenant experience, leading to higher returns.
Self-management has allowed them to be more hands-on, ensuring better tenant satisfaction and more efficient operations, which are crucial in driving profitability.
Rent Control: Adapting and Thriving
Lauren views the recent rent control laws in Washington state not as a hindrance but as an opportunity. With a 9% rent cap, their business model has been able to adapt smoothly, and rent control has even opened up access to better deals in the market.
This perspective shows that understanding and adapting to regulations is key to finding success in any market, especially with changes like rent control.
Building Relationships for Consistent Deal Flow
Lauren emphasizes the power of relationships in sourcing great deals. Through strong connections with brokers, property owners, and other investors, they’ve built a steady stream of deal flow. By nurturing these relationships, they get access to properties before they hit the market, which gives them an edge over others.
AI: Streamlining Operations
Lauren and Alex are using AI tools like Claude and ChatGPT to enhance their underwriting and property management. AI helps them quickly analyze deals and streamline maintenance processes, making their operations more efficient and cost-effective.
By integrating technology, they’ve been able to scale quickly while ensuring high standards of performance.
Starting in Real Estate: Take Action
Lauren’s advice for new investors is straightforward: take action. Whether you team up with an experienced mentor or dive in on your own, you’ll learn the most by doing the work. Experience, even with mistakes along the way, is invaluable in the world of real estate.
Curious about the full conversation with Lauren Rogers? Check out our latest podcast episode!
Tune in to The Whole Enchilada for Your Next Step in Multifamily Investing
Lauren’s approach to multifamily investing—focusing on the right niche, managing properties directly, and building strong relationships—has been key to her success. To learn more about her work, visit Veritas Equity Partners.
As part of my commitment to delivering valuable content to my audience, I work with a professional podcast network to ensure that each episode is produced to the highest standards and distributed effectively. This collaboration ensures that every show reaches the right audience, bringing relevant insights from industry leaders like Lauren directly to your ears.
Investing in real estate requires action, strategy, and a willingness to adapt. Take the next step in your journey, and remember: the best way to learn is by doing.
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Marigona Gllarevaa – Jan 01, 1970